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Posted by on Mar 14, 2017 in Announcements

Meet Lindsay Gonitzke

In 2016 the Digital Services team doubled in size, with no plan to slow down any time soon! To keep everyone in the loop and put faces to the names, I will be introducing various team members on the blog.

I recently conducted a Q&A interview with Lindsay Gonitzke, Director of Client Services, who oversees the entire client management team. Lindsay has been on the Digital Services team for many years, and has seen the team significantly grow and evolve over time. In the interview below, Lindsay shares her history with Digital Services and where she sees the team heading in the future.

LINDSAY GONITZKE, Director of Client Services

Q: Tell us about your career at Marriott: Lindsay Gonitzke
A: I started with Marriott in 2010 as a SEO Account Manager servicing domestic and international hotels. I began working with many properties in Europe, and helped to grow our program roots while developing specific offerings to meet the demands of the region. From there I continued to service our hotels through SEO while overseeing a team of Account Managers. I eventually lead the Luxury/ Lifestyle group within Client Services and helped to develop unique programs and initiatives to meet the demands of our Luxury and Lifestyle brands. From there I took on the role of Director of Client Service.

Q: How would you describe your role as Director of Client Services?

A: I oversee a team of talented digital client service managers, providing best-in-class service and digital solutions to all Marriott brand hotels, globally.

Q: What projects are you focusing on right now?

A: Creating scalable solutions for future growth within the US and APAC regions.

Q: Where do you see the Digital Services team/Marriott going?

Continuing to evolve our programs and services to provide a wide-range of digital solutions for our hotels, globally. Additionally, I see us continuing to develop services to support our new Starwood family brands.

Q: What is your favorite part of working at Marriott?

A: The people! Hands down Digital Services and Marriott has the most talented and hardworking individuals I have ever worked with.

Q: What do you like to do for fun outside of work?

A: Preferably like to be outside at the beach, paddle boarding, running, hiking or playing with my son.

Q: Can you share your best travel experience?

A: I am a beach lover, so I would have to say Hawaii. I have been a few times and just absolutely love the scenery, culture, water sports and mai tais!

Lindsay Gonitzke Family Picture

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Posted by on Sep 20, 2016 in Digital Industry News, Travel Industry News

Trending @ MDS: What Digital Services is Reading Now

To continue our Trending @ MDS series, this week I polled the Digital Services team to see what they are currently reading.

Marriott Digital Services Blog

From international marketing blogs to books about human behavior, our team recommended a wide variety of suggestions to add to your reading list.

Brandon Harper Marriott Digital Services

Brandon Harper
Senior Manager Digital Demand Generation Strategy

Skift

“I find that Skift frequently features compelling travel industry news. I like exploring the big-picture trends and market forces that drive the industry and the reactions of the various competitors to them. Skift’s content is geared towards these interests and the site features useful resources such as newsletters and podcasts.”

 Ashley Wade Marriott Digital Services

Ashley Wade
Program Specialist

TechCrunch
“I love to keep up-to-date in the world of technology with TechCrunch. TechCrunch covers all things digital including new gadgets, social media platforms, and industry news. TechCrunch also has the best updates for Europe and Asia technology news!”


Deli Almonte Marriott Digital Services

Delianny Almonte
Program Specialist

The Tipping Point

“The Tipping Point by Malcolm Gladwell writes a fascinating account of how patterns in human behavior, even the smallest ones, can trigger an epidemic of change. I love this book because it focuses on how things can spread like wildfire. A single person or a single action can create an entire fashion trend, increase the popularity of a new product, or drop the crime rate in a city. And while this book was written in 2002, it applies so much to our ever changing digital world in 2016! Fourteen years later, it’s amazing to see how an app can blow up after a group of high school friends start sharing it, or how trends (Pokémon Go!) can expand so rapidly worldwide! It really tests what brands think it takes to make their content go “viral.”

 

Erin Layshock Marriott Digital Services

Erin Layshock
Program Specialist

The Verge

One of my go-to websites to get news and perspective on the tech and digital industry is The Verge. It keeps you on top of the ever-evolving tech industry, but presents information in an easily digestible and entertaining way. The nerd in me loves the science news included on the site that never fails to blow my mind, if you care for a teaser: the last one I read involved engineering translucent rodents.”

 

Frederic Schaub Marriott Digital Services

Frederic Schaub
Senior Manager Global Strategy

eMarketer
“eMarketer is a fantastic resource to get statistics about almost anything digital, social, mobile, you name it. They are recognized as a trustworthy source of information; their consistent and constant updates allow one to use their information to inform research, decks, and more.”

 

Josh Vogel Marriott Digital Services

Joshua Vogel
Digital Analyst

Hotel News Now
I thoroughly enjoy visiting Hotel News Now. The website provides all of the news that you need to know about the hotel industry in a clear and concise manner. I love how you can subscribe to HNN’s Daily Update and receive regular email updates with the day’s top lodging headlines.”

 

Mary Cline Marriott Digital Services

Mary Cline
Account Manager

#GIRLBOSS
I’m currently reading #GIRLBOSS by Sophia Amoruso and highly recommend it to anyone who is looking for a candid, hilarious account of an unlikely entrepreneur’s bumpy road to success. As the founder and executive chairman of a $250-million-plus fashion retailer with more than four hundred employees, Sophia shares lessons on hard work, the value of customer service and how far passion can take one in life. Her descriptions of how she learned to use search terms, branding, and digital marketing are will have you laughing out loud and thinking about how you can apply the same ideas to your own career. Disclaimer: while I’m a fan of the ideas in this book, #BOSS would be a more appropriate and inclusive title!”

 

Sonal Shah Marriott Digital Services

Sonal Shah
Account Manager

eHotelier
“What I love about eHotelier is that it combines my three favorite subjects: digital + hospitality + global. Working with hotels and resorts from all around the world, this site gives me the insight I need to stay up-to-date with the latest region-specific industry trends. Additionally, this site goes beyond just covering the latest marketing strategies; it covers exciting topics ranging from large international business acquisitions and emerging international hotel brands, to hotel design and in-room digital trends.”

Tyler Gagnon Marriott Digital Services

Tyler Gagnon
Account Manager

The Daily Shot – Garden & Gun Magazine
“Although I was born and raised as a New Englander, the time I spent living in the South has rubbed off on me. I love this blog from the publishers of Garden & Gun Magazine. It’s a great way to get a daily fix of all the great food/drink/music/art/culture that is happening every day within the region and beyond. Check it out if you want to learn how to kick back and enjoy the good things in life.”

 

To learn more about the Marriott Digital Services team, check out previous Trending @ MDS archive posts. And be sure to share your favorite reading recommendations with the team in the comments below or on our Facebook page.

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Posted by on Jun 7, 2016 in Announcements

Marriott’s Digital Service Team Takes Field Trip to See New Marriott Branding

Last week the Marriott Digital Services team gathered for an off-site field trip to see recent Marriott branding renovations. The Bethesda Marriott is a cutting-edge property, recently renovated to suit the new generation of travelers. The hotel’s stylish design and restaurant’s local menu featured custom regional touches to personalize the traveler’s experience.

Not only was it nice to get a break from the office, but it was also helpful to learn more about the hotels we work so closely with.

Below are a few photos from the fun-filled hotel tour and lunch:

Marriott Digital Services Tours Bethesda Marriott hotel

The new lobby features regional design.

Marriott Digital Services Tours Bethesda Marriott hotel

Coopers Mill Restaurant, where the team enjoyed lunch.

Marriott Digital Services Tours Bethesda Marriott hotel

Erin Layshock and Ashley Wade hear about the new guest room designs.

Marriott Digital Services Tours Bethesda Marriott hotel

Client Services team members hear about the new guest room amenities.

Marriott Digital Services Tours Bethesda Marriott hotel

Caitlin Pinegar examines the new bedding.

Marriott Digital Services Tours Bethesda Marriott hotel

Jessica Fisher and Ricarda Dhossou walk through the event space.

Marriott Digital Services Tours Bethesda Marriott hotel

Caitlin Pinegar and Tyler Gagnon take in the stylish new light fixtures.

Marriott Digital Services tours Bethesda Marriott

Sonal Shah twirls through the spacious ballroom.

Marriott Digital Services Tours Bethesda Marriott hotel

Vincent Ayube snaps a photo of the ballroom space.

Marriott Digital Services tours Bethesda Marriott

Michael Jozaitis, Danyal Sheikh, and Brad Nelms take a break in the M Club Lounge.

Marriott Digital Services Tours Bethesda Marriott hotel

Mary Cline checks out the wall made of newspaper.

IMG_8142

Caitlin Pinegar and Jaclyn Gentile review the Coopers Mill menu before lunch.

Marriott Digital Services Tours Bethesda Marriott hotel

Amber Francis and the team prepare for lunch.

Marriott Digital Services Tours Bethesda Marriott hotel

The MDS Client Services team gather for a group lunch after the tour.

Marriott Digital Services tours Bethesda Marriott

Megan Munoz and Ann Lin enjoying lunch.

To see more photos of the hotel’s renovations, visit the Bethesda Marriott website. On behalf of the entire MDS team, thank you to the wonderful team at Bethesda Marriott and Coopers Mill for the informative and exciting property tour and lunch!

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Posted by on Mar 8, 2016 in Announcements, Digital Industry News, Travel Industry News

Trending at MDS: Favorite Blogs & Websites

The Digital Services team is a chatty and friendly bunch, constantly dishing out book recommendations, favorite podcasts, and links to blog articles, etc. To share this wealth of knowledge last summer I posted A Few of our Favorite Things: Books & Podcasts, highlighting popular book and podcast recommendations from my colleagues.

Marriott Digital Services Blog

To continue our popular Trending at MDS series, today I’m sharing the Digital Services team’s favorite websites and blogs. I asked team members to share what marketing, travel and personal development websites they love to browse during their downtime.

TRAVEL

Charles Pollard Marriott Digital Services

Charles Pollard
Digital Reporting Strategy Manager

“I really like TNOOZ. It provides a lot of stories on new technology in travel and tourism. Additionally TNOOZ provides great perspective on distribution strategy by OTAs and other hotel companies.”

 

Chelsea Moore Marriott Digital Services

Chelsea Moore
Account Manager

“My favorite Instagram account to follow is @FoodInTheAir. This account was created by my fellow College of Charleston alumni (Go Cougars!) and combines two of my favorite things: traveling and food! The account encourages followers to literally put their food in the air in front of scenic backdrops. Not only are the backdrops tourist gems or exotic landscapes, but the food they highlight is truly mouthwatering. It also gives an opportunity to put local restaurants in the spotlight in large tourist towns. I’ve checked out a couple of spots while I was traveling because I had to get my hands across that delectable bagel sandwich! Check them out, and you’ll be drooling over the food and gorgeous travel spots in no time!”

 

Joanne Chung Marriott Digital Services

Joanne Chung
Account Manager

“I LOVE the Migrationology travel blog by Mark Weins because he has good, quality content in a beautifully designed page. His entries are well-organized and he writes not just about the amazing food he eats, but about how to travel smart. His YouTube channel will also have you drooling! If you’re passionate about traveling, Mark Weins’ blog will only fuel that!”

 

PERSONAL DEVELOPMENT

Megan Munoz Marriott Digital Services

Megan Munoz
SEO Analyst

“One of my favorite sites to visit is The Daily Muse on TheMuse.com. It is a great resource for learning about how to create a great work environment, whatever your career may be. It’s also really fun and motivating! Blog posts are written to target millennials, so the tone of the posts are always relatable with what our generation may be experiencing in their workplace. One blog may be about how to get to know your co-workers better, while other more technical posts can focus on what skills you need to be successful, like Job Skills You’ll Need in 2020!  I love getting expert career guidance for my career goals and how to create a good work/life balance. You can also sign up to get their advice and motivational posts to your e-mail, like I do!”

 

Ryan Sanecki Marriott Digital Services

Ryan Sanecki
Social Media Analyst

Levo does a great job of introducing professionals and potential mentors in a myriad of industries across the digital landscape. I can attribute a large part of my success to my mentors and their guidance on how to approach digital integration.  From ventures to undergraduate libraries, most industries are represented by skilled innovators on Levo.com.”

 

Samantha Bitzelberger Marriott Digital Services

Samantha Bitzelberger
Content Analyst

Lynda.com is my current addiction for all thing tech and digital. They have hundreds of well-made, educational videos on numerous topics like software programs, the creative design process, even business skills. I even have the phone app so I can learn on the go! :)”

 

 

DIGITAL MARKETING

 

Jessica Fisher Marriott Digital Services

Jessica Fisher
Content Strategy Manager

“My favorite is the Content Marketing Institute’s Blog – it’s my go-to for content marketing inspiration, case studies and news. It’s super engaging and easily digestible. A number of the posts are also very actionable, I can read a post quickly and see many use cases for our own hotels. This blog covers everything from content inception and strategy to distribution and outreach (as well as everything in-between!)”

 

Michael Jozaitis Marriott Digital Services

Michael Jozaitis
Senior Manager, Search Strategy

Search Engine Land is THE go to new source for all thing organic and paid search. The most authoritative, informed, timely and well written search blog out there.  If you’re an SEO and you don’t read Search Engine Land, that’s like President Obama not reading the daily presidential brief.”

 

Ricarda Dhossou Marriott Digital Services

Ricarda Dhossou
Account Supervisor

“Whether you are interested in social, search, analytics, email or anything else digital, ClickZ is a great resource to take your digital knowledge to the next level. The spectrum of posts is very broad, keeping it interesting for new and seasoned digital marketers alike.”

 

Thank you to my Digital Service colleagues, who provided so many new and wonderful website recommendations!

Consider adding these new websites and blogs to your Feedly or RSS reader to follow along.  If you have any website suggestions for us to visit, please leave a comment below. Stay tuned for future Trending at MDS posts.

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Posted by on Dec 8, 2015 in Digital Industry News

Links MDS Loves

Catch up on the biggest SEO stories with this week’s Links MDS Loves. The blog team shares top articles ranging from Google’s plans for the future, targeting “Gen C” through content marketing, and valuing link attributes.

SEO Opportunities 2016

Image Source: Search Engine People

What links have you been reading this week?

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