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Posted by on May 9, 2017 in Social Media | 0 comments

Live in 3..2..1!

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Streaming live videos through social feeds has been a popular, fast rising trend which has developed in a short period of time. The trend initially began with Snapchat, a platform where short videos are shared with specific friends privately, or on your story. With 158 million people using Snapchat daily and live video popularity rapidly increasing, other social platforms caught on and started instilling live capabilities of their own.

Live Streaming

(Image Source: Facebook Live)

Live videos are a fun and engaging way to reach existing and new followers in real time. Live videos show followers an authentic and real perspective, which enables engaging conversations, the capability to answer questions and hear users’ thoughts. It allows users to be a part of the occasion, without physically attending. You can also add a creative twist to videos with unique filters and stickers.

Below, we discuss how hotels can utilize live streaming for each specific platform.

Facebook Live: a capability that allows up to four hours of live broadcasting to existing followers, as well as new ones. Facebook Live is available on all pages and profiles on Facebook. After the live broadcast is done, the video will be published on the page or profile so that fans and friends who missed the video can watch it later on. The video can be deleted at any time, just like any other post. Users can utilize Live Reactions to gauge how the broadcast is going. Facebook has a dedicated place to watch live videos, and with this capability, current fans can experience the video, while gaining and reaching new followers too.

Facebook Live

(Image Source: Facebook Live)

Facebook Live Video

(Image Source: Facebook Live)

How to go live:

  • Tap “What’s on Your Mind” at the top of News Feed
  • Select “Live Video” from the drop down menu
  • Add a description to let your audience know what’s happening before hitting “Go Live”
  • A 3-second countdown will appear and the broadcast will begin

Instagram Live: Instagram stories allows users to create media that appears at the top of your followers’ news feed for 24 hours. Because of Instagram news feed algorithms, keeping an IG story fresh can help your account stay at the top of your audiences Instagram app.  

On Instagram, users can get creative and stand out by adding various stickers to stories. Stickers can depict a user’s current location, time, weather and specific themed stickers (holiday, seasonal, particular to the day, fun stickers and emojis). Adding a location sticker is essentially the same as tagging the location, like in regular Instagram posts.

Instagram Live

(Image Source: The Verge)

Additionally, @mention of other accounts can be included, which these accounts will be notified when tagged. All of these options are capable of being saved on a phone, but will not continue to live on Instagram.

Instagram Live Video

(Image Source: Pocket-lint)

How to go live:

Tap on the “Your Story” profile photo (with the + sign next to it) at the top of the news feed. This takes you to your Instagram stories, where you can choose from 4 options:

  • Live – Once a live video has ended, it is no longer visible on Instagram
  • Normal – A photo or video disappearing in 24 hours
  • Boomerang – Time-lapse, back and forth like short video
  • Hands-free – Start a video with just a tap, versus the rest of the videos where have to hold down to record

Snapchat videos: Send photos and live videos that are that are only available for up to 10 seconds at a time. These videos can live on “your story” or be sent to friends. Your story is available for 24 hours, and photos/videos sent to friends are only available for the time that’s set when sent. After that, all media disappears. These photos and videos can be saved by pressing the square with an arrow in it, at the bottom right. Utilize Snapchat’s features of: lenses, geofilters, stickers, emojis and text if appropriate.

Snapchat Video

(Image Source: Wired)

Snapchat Video

(Image Source: Wired)

How to go live:

  • Press down circle button at the bottom middle for the entirety of video
  • Tap blue arrow button on the bottom right
  • Select if you want it to be displayed as “My Story” (displays the photo/video to all of your followers), “My Memories”(saves the photo/video), or specific friends

Twitter Live:  Create and tweet live video from the Twitter app, which is powered by Periscope.

When live, anyone on Twitter and Periscope can watch. The video can be discovered from Home timeline, notifications, search, and trending topics. A live video on Twitter goes anywhere a Tweet can go. It is searchable, and can be embedded on other websites. It also exists and is searchable on Periscope. If Tweets are protected, there is no option to go live.

Twitter Live(Image Source: Twitter)

How to go live:

  • Compose a tweet, then tap “LIVE” which takes users to the pre-broadcast screen where the shot can be framed
  • When ready, press “Go Live” to start broadcasting

Tips for live streaming:

  1. Get creative to stand out and be more engaging – use filters, stickers, texts, and emojis when appropriate
  2. Be engaging with users during the video
  3. Prepare beforehand
  4. Save the videos for future usage
  5. Have the latest version of the app to have access to the latest features

Ideas on when to use live streaming:

  1. Hotel special events, whether it’s a fashion show hosted at the hotel or a themed dinner an outlet is hosting.
  2. Share a unique feature of the hotel, explaining the usage and availability.
  3. Give a tour of a renovated aspect of the hotel.

In conclusion, live videos are a great way to engage existing and new followers. Without physically attending, it lets viewers be virtually involved in what’s happening. Between Facebook, Instagram, Twitter and Snapchat – there are plenty of opportunities to create engaging and interactive content with live video capabilities. Do you have any questions about live videos? Comment your questions below!

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