Are you like me and always looking for new ways to improve Digital Marketing efforts? What better way than right from the source!? Here are a few of Google’s very own tools that you may not know exist:
With My Maps, an extension of Google Maps, users can create customizable maps that show nearby restaurants, attractions and points of interest. Users are able to drop Map Markers, draw walking/driving routes, measure distances and even title and save the map to share with others.
We first gave you the lowdown on Google Trends with our February blog post “Google Trends Guide for Marketers” but on June 17th, Google announced “the biggest expansion of Google Trends since 2012.” The first big update is a redesigned home page that displays a ranked list of trending stories. In a recent Google blog post, Google reports gathering the trends from combining YouTube and Google News information. See the redesigned home page below:
The next big update is more in depth, real-time data for the more than 100 billion searches that take place on Google every month. Users can pull this data when exploring topics by adjusting the time range to as recent as the past hour:
Google Correlate allows users to find search patterns that correspond with real-world trends by either uploading their own data or searching for a specific term. Google says this tool was designed because “they wanted a system that was like Google Trends but in reverse.” The tool contains web search activity data from January 2003 to present and while correlation does not imply causation, it is interesting to see what topics correlate. It can be entertaining as well, who knew “dc hotels” and “abdominal exercises” had such a strong correlation as search terms!?
Google Mobile-Friendly Test Tool
Track what videos are being viewed and by who with YouTube Dashboard. Narrow down by country, city, age group and gender. The dashboard also allows you to compare different demographic results. I see this as being a great tool to pair along with Facebook Insights. What better way to know what type of videos your Facebook followers might be interested in than to use Facebook Insights to gather followers’ demographics and then plug that into YouTube Dashboard!?
Do you have a favorite Google tool to use? Share what it is and what you use it for in the comments section below and let’s get this conversation started!Read More