The Latest Google Update: TrustYou Reviews
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We all know that Google is constantly tweaking and updating their search layout to provide the best possible results to searchers. The latest tweak will now provide review summaries from a 3rd party called TrustYou on the Knowledge Panel. The review summaries are broken into themes such as Rooms, Service and Location. TrustYou manages reputations online by tracking review content, and providing that content to sites like Kayak, Trivago, Sabre, and now, Google.
The Google Knowledge Panel shows these TrustYou reviews first before the Google reviews are listed:
Moz’s 2015 study on Local Search Ranking Factors did find that reviews make up about 8% of the weight for search results. As Google is incorporating reviews more on their results pages, your hotel reviews matter more than ever.