Digital Services is Marriott International’s comprehensive in-house digital services solution for hotels. Originally founded in 2008 under the name Emerge, the program was an industry first: an in-house, cost-recoverable service providing search engine optimization exclusively for Marriott hotel websites.
While our programs remain industry-leading and cost-recoverable, with all contract funds used to pay our program costs, we have evolved beyond SEO to meet nearly all of your digital needs.
Our digital strategy is built to drive qualified traffic to your hotel’s Marriott.com hotel website, converting these interested visitors into direct bookings and revenue. Digital Services is an opt-in program available exclusively to Marriott brand hotels worldwide, both managed and franchised, from Residence Inn to Renaissance to The Ritz-Carlton. Our constantly evolving strategy and wide variety of a la carte services are designed to meet the specific needs of every hotel.
Digital Services is built on a foundation of strong relationships with all of our hotels, which powers the success of our digital strategy. These relationships rely on real teamwork and honest conversation, and this blog is designed to fuel that conversation. So read on and let us know what you think! You can also connect with Digital Services on on Facebook and Twitter!