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Posted by on Nov 28, 2017 in Social Media

How to: Instagram Stories

Nowadays, there are many ways to use social media to let others know what you are currently doing. With features such as Snapchat Stories, Facebook Live, Instagram Stories and Instagram Live, you can quickly and easily see what goes on with the people you follow on social media channels.

In this blog, I will focus on Instagram’s Stories. This feature allows you to record live video or take photos with your smartphone camera and add them to a “story” that lasts for only 24 hours. You also can add photos or videos taken within the last 24 hours from your smartphone.

Instagram Stories is available on the top of your Instagram homepage. A colorful circle around a user profile pic indicates that an Instagram story is posted and ready to view.

Once you tap on the circles, you will see that user’s Instagram Story for the day. Each story segment shows 10-second increments of either photos or videos.

Instagram Stories(Image Source: Social Media Examiner)

For business accounts, it is recommended that you make your settings public.

Ensuring your settings are public allows your stories to be available to everyone and to appear on the explore page of Instagram.

To create your Instagram Story:

  • Click the upper left corner on the 📷
  • Take a photo by clicking on the center button on the bottom of your screen. If you tap and hold the center button, you can record a 10-second video. You can add text on your photo or video by using the options at the top right of the screen (as seen below).

Instagram Stories - Add Text(Image Source: Keirsin Tjon Pian Gi)

  • To engage with your audience, you can add a Location Tag, #Hashtags and/or stickers to your Instagram Story. The hashtags are tappable by viewers, which can be useful for your brand, hotel, outlet or a specific location. They can also direct viewers to a branded hashtag or hashtag you have been promoting.

Instagram Stories with Location and Hashtags(Image Source: Keirsin Tjon Pian Gi)

A new feature for Instagram Stories is Polls.

Polls are a way to encourage your audience to interact with you. To add a poll to your Instagram Story, tap on the sticker icon at the top of the Story screen and select the Poll sticker option. You can type the question you want to ask in the text field and replace the YES/NO with any response you’d like.

Instagram Stories with Text(Image Source: Keirsin Tjon Pian Gi)

Once ready, tap on “Your Story” at the bottom of the screen to add the photo or video to your story.

If you encourage messages from your Stories, be sure to reply to them, as the whole point of social media is to engage with your audience!

Now have fun and create engaging Instagram Stories! If you have any questions, make sure to ask your DCSM.

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